By The Bakersfield Californian
I read Richard Beene's note about Lisa Krch having been let go by KBAK/KBFX ("Bakersfield Observed," Dec. 3). As I saw her role being reduced, I feared that was the direction in which the stations were headed. Lisa has long been my husband's and my favorite news anchor. She has kept us tuning in to KBAK/KBFX.
We both think News Director Cristi Jesse should rethink this decision. Viewers' identification with news anchors creates station loyalty. We, as viewers, hope the station feels some loyalty to us in return. Obviously not. I'm sure the loss of us as viewers of CBS and Fox will not bankrupt the station. But I would be surprised if we were the only viewers who will switch to other stations.